Lukáš Zeman · Senior UI/UX & Product Designer
I createdesignthat works.
I design websites, apps, e-shops, brands and merch.
I understand development, so I take every design all the way to the finished product.
10+ years in design · Brno & Prague
About me
Designer with a feel
for code and photography
For over ten years I've been designing digital products. I connect user needs, business goals and technical possibilities – from UX research and usability testing through e-commerce to leading design teams.
I actively use AI to design and deliver faster.
But the direction and the results stay in my hands.
Outside work: motorsport and sim racing (I've completed a racing school), photography and Jimmy – my canine sidekick.
How I think
Problem → UX → UI → development
- 01 / WhyFirst, understand the problem. Who are we creating for, what do they need and what do we want to achieve?
- 02 / HowUX is the foundation of every decision. I design visuals, functionality and behaviour as one whole.
- 03 / DetailMeeting the brief isn't enough. I look for originality, added value and a reason to be different.
- 04 / ImpactThe work doesn't end at launch. Does the design work for users? If not, I look for what to improve.
My journey
From graphics to product design.
- 2026 – presentFV Studio Senior UI & UX designerDesk research, wireframes and final UI for e-commerce projects and product features, mobile-first.
- 2024 – 2026myTimi Creative managerBuilt a creative team from scratch (4 people): hiring, mentoring, QA and process setup.
- 2020 – 2023PUXdesign (now BiQ pux) Design team lead, senior UI & UX designerLed a 5-person creative team, UX research and usability testing, websites, e-shops and portals.
- 2018 – 2020Webkomplet (now Boldem) Visual designerWebsite and app design, email marketing, visual identities, print and online campaigns.
- 2017 – 2018FEO digital agency Web designerDesign of e-shops, online ads and print materials, corporate visual identity.
- 2016 – 2017Slevoking (now Travelking) Graphic designerHigh-volume banners and social media assets, first steps in HTML5, CSS3 and Sass.
- 2016ARTAX DTP designerPrepress and production, including turnstile wraps for FEI.
Education & certifications
- 2012 – 2016Secondary School of Graphic Arts, BrnoReproduction graphic designer for media
- 2019UX in web designcertificate, Dobrý web
- 2025Wireframingcertificate, myTimi
Tools
- Figma
- Claude AI
- ChatGPT
- Midjourney
- Canva AI
- VS Code
- Git
- Vercel
- Photoshop
- Illustrator
- InDesign
- Webflow
- WordPress
- Shoptet
- Kentico
- HTML5 + CSS3 + Sass
What I do
From the very first sketch to reviewing the finished build.
Custom design for presentation websites, e-shops, portals and apps. UX comes first: from research and usability testing through wireframes to the final UI. AI speeds up my work considerably, but the decisions stay in my hands.
Work
Selected work
I've also worked for Agrotec, KBPS, COMFOR, PNEUBOSS, ZFP, ZKL, TASY.
Stunningdesign.
Manifesto
Stunning design is the result of a thoughtful combination of visual appeal, originality, clear messaging,
a strong call to action and deep emotional engagement.
Design like that doesn't just catch the eye – it leaves a lasting impression and moves people to act.
Let's talk
Got a project?
Need a website designed, a brand moved forward or a build looked after? Tell me what you're working on and we'll agree on the next step.